About Ezz
I'm Ezz, a product manager who believes that thoughtful strategy and structured processes are key to transforming ideas into impactful products. With over 13 years of experience, I've dedicated my career to deeply understanding user needs and aligning them with business goals to create solutions that truly work.
My journey in began at 21 when I founded my first company. This entrepreneurial start taught me the importance of being methodical and strategic about every aspect of business. I learned early on that success isn't just about a great idea—it's about how you structure the path from concept to delivery.
Throughout my career, I've developed a disciplined approach to product management that emphasizes:
Deep Discovery: I invest significant time in understanding the problem space, conducting thorough user research, and gathering market insights. This ensures that the products I develop are rooted in real user needs and have a clear value proposition.
Strategic Planning: I believe in setting clear objectives and crafting detailed roadmaps that align with both user expectations and business goals. This strategic alignment is crucial for creating products that are both innovative and commercially viable.
Structured Execution: I focus on translating plans into action through well-defined processes. By coordinating cross-functional teams and leveraging agile methodologies, I ensure that every phase of product development is executed efficiently and effectively.
At WakeCap Technologies, I applied this structured approach to lead the development of cutting-edge construction safety solutions. By immersing myself in the day-to-day challenges of construction sites, I was able to design products like the Project Control Center (PCC), which won the 2024 CTF Tech for Safety Award. This wasn't just an accolade—it was a testament to how a structured, user-centric process can lead to products that make a genuine difference.
As the founder of Engleasy, I navigated the complexities of pivoting to an online training platform. This required not only a strategic overhaul of our product offerings but also a meticulous restructuring of operations and sales processes. By continuously researching market trends, testing different approaches and updating our strategies, I ensured that our solutions remained relevant and effective, ultimately delivering over 100,000 hours of training.
What sets me apart is my commitment to bridging the gap between vision and execution. I'm not content with just formulating ideas; I meticulously plan and structure the journey to bring those ideas to life. Colleagues often remark on my ability to make complex projects manageable through clear processes and my knack for aligning diverse teams toward a common goal.
I'm passionate about sharing my knowledge and learning from others. Whether it's through writing articles, speaking at events, or collaborating with peers, I believe in contributing to the growth of the product management community.
If you're looking for someone who combines strategic thinking with a structured approach to deliver products that resonate with users and drive business success, let's connect. Together, we can turn compelling ideas into impactful realities.